Italian lingerie brand La Perla to list in Paris this week.

Loss-making Italian lingerie brand La Perla will list in Paris this week in the hope that it can raise its profile and possibly lure other investors as it prepares to buy more luxury brands.

The company, now owned by German investor Lars Windhorst, will not sell any new or existing shares nor raise fresh capital by going public but group chief executive Pascal Perrier told Reuters it planned to buy more luxury brands in the future.

La Perla will float on Euronext’s growth market segment, which has looser regulatory requirements, through a direct listing procedure. #home

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